At the heart of the MLM penny auction niche is the idea that
retail customers buying bids and participating in auctions provides the bulk of
revenue.
Take away this core concept and ultimately, regardless of
what specific compensation plan a company deploys, all you’re left with is
affiliate money being used to pay affiliates.
Unfortunately after mounting regulatory shutdowns, business
closures and outright collapses, if the industry has learnt anything since Zeek
Rewards emerged it’s that retail sales are virtually non-existent in an MLM
penny auction business.
Revenue-sharing, profit-sharing, retail volume orientated
compensation plans, sales, sample bid models, luxury auctions, bargain
auctions… it doesn’t seem to matter what MLM penny auction companies throw at
the niche, there just isn’t any retail in it.
No stranger to a lack of retail is MyCenterBid, formerly
Bidify. After abandoning their (virtual) US operations Bidify fled to Europe
where it has relaunched as MyCenterBid.
On the affiliate side of things back offices and what not
went live last week, with the CenterBid penny auction projected to go live on
Friday, July 19th.
Aware that acknowledging the majority of their revenue comes
from affiliates, typically an MLM penny auction company goes to great lengths
to perpetuate the retail bid sales myth.
Not MyCenterBid though, in a rather curious update sent out
to affiliates the company is demanding to know why its affiliates are ‘waiting
to take action when the auctions are live‘, practically ordering them to pump
money into the company and “take action”
now.
In the MyCenterBid update, sent out July 10th, the
“MyCenterBid Team” wrote
DO NOT FALL IN THE WAITING TRAP
We hear people say that they will be waiting to take action
when the auctions are live.
Why? We’ve said before – why not use this time to learn how
everything works and start creating momentum? It’s almost like being in
prelaunch where everybody has a huge advantage..
There is also over 400,000 FSC/Loyalty Credits in people’s
accounts. The same rule applies here. Buy your monthly maintenance and PV
immediately, and teach everybody else to do the same.
We recommend everyone to have a minimum of 100PV at all
times. That will generate Sales Points and possible commission cycles in the
Dual Team system. Remember all un-cycled Sale Points are banked for 6 months.
You can also purchase marketing bids which you can share
with your customers.
Make sure you take action NOW regardless of fully
understanding the compensation plan or not.
It all starts with your Dual Team; generate your momentum
there and all other parts of the plan falls into place like a gigantic monetary
puzzle. Focus on this part only, that’s what’s going to generate your payouts
throughout the whole system.
There is a lot of new information to read and digest, DO IT
NOW! Don’t wait.
NOW is the time you should take action.
With no auctions, any revenue MyCenterBid generate now is
going to originate from its affiliates. Thus it’s not surprising that the
company urges affiliates to “focus only” on the “Dual Team” (binary).
As noted in the MyCenterBid review,
The general idea seems to be sign up as an affiliate,
self-qualify for commissions via a bid purchase, create a customer and bid on
an auction and then earn on the bid pack purchases of affiliates you recruit.
MyCenterBid pay out a commission every time 300 volume
points are generated by a down line in an affiliate’s binary.
One of the ways these volume points are generated is when an
affiliate purchases a Center Bid bid pack, which is currently what the company
is strongly encouraging affiliates to do.
If CenterBid were pioneering the penny auction niche and
nobody in the industry had ever seen anything like it before, they might have
reason to ponder why their affiliates are evidently hesitant to throw their
money at them.
Given MyCenterBid’s long drawn out history as Bidify
however, including no less than five compensation plan revisions and the
complete flop that the Bidsson penny auctions were, do they really need to ask?
Even if you’re just taking money from affiliates and
ultimately shuffling around to pay commissions, you still need to keep up the
appearance of penny auction activity. Well, you do if you expect to have a hope
in hell today of convincing people to put up their money.
Between the collapses, shutdowns and voluntary abandoning of
companies altogether, the MLM penny auction niche landscape is vastly different
to the investor honeypot Bidify pre-launched into back in early 2012.
A point that seems entirely lost on the MyCenterBid
management team.
If I might be so bold as to make a prediction, given the
tone of the notice MyCenterBid have put out and the inability for the MLM penny
auction niche to produce any viable retail activity, all they’re gearing up for
is yet another affiliate-funded outing that is going to end in tears.
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